What Is Listingbook?

Listingbook is taking the country by storm and has just arrived in Palm Beach County.  It’s an online community of buyers, sellers, homeowners and real estate agents who share the most cutting edge Internet technology ever created for residential real estate.

Listingbook is the most efficient, effective and rewarding real estate website for anyone who is buying, selling, thinking about doing either, or monitoring homes in their own community.  Renting, too.

Listingbook brings an end to sifting online through hundreds of listings to find what you’re looking for, as well as printing out what interests you.

Listingbook information is a real time database.  It’s updated from the agent-only  Multiple Listing Service (MLS) for Palm Beach County every half hour, 24/7.  No other real estate website comes close to being that current.  Or comprehensive.

Listingbook Benefits

Buyer Benefits

Access to the most detailed information anywhere online about every home that’s listed for sale by agent in the MLS for Palm Beach County!

Find out whatever you want to know about what’s sold over the last three years!

The only real estate website where you can search properties by development, subdivision, or even by street!

Find out pricing history and days on market for any property!

Easy to find for sale and recently sold prices of similar homes in the same area!

Save all your search results in your very own website account – no more need to print them out!

Get email notice of all price and status changes for the properties you save!

You will be notified of all new properties that meet your search criteria the day they come on the market!

Seller Benefits

Find out how many competitive properties are for sale in your area and what they have to offer!

Instant notification of all price and status changes for those competitive properties!

Automatic notice of all new competitive properties as soon as they are entered in the MLS!

Find out how many buyers have viewed your home on Listingbook and how they rated it!

Homeowner Benefits

Listingbook will empower you to monitor what’s for sale at what price in your immediate neighborhood, subdivision, or development – other websites only enable you to drill down geographically to zip code. 

It’s also the only website that lets you see what’s sold recently, and at what price.

Searching Elsewhere in Florida?

I can arrange to get you a Listingbook website account to search properties elsewhere in Florida.  Just send an email to KellockRE@gmail.com about what you are looking for.

How to Get Started

To set up your FREE Listingbook account for homes in Palm Beach County, just go to the box at the upper right. 

About Alan

I’ve been a real estate broker in South Florida since 1998. 

Prior to that, I was in the book publishing business for over 20 years with McGraw-Hill, Harcourt Brace and Penguin.  I graduated from Antioch College in Ohio and have a Masters Degree from the University of Wisconsin in Comparative Tropical History, which included a year at the University of Ghana.

I segued from book publishing to real estate because of a book I urged a college friend to write after he successfully auctioned his own home in Connecticut.  HOW TO SELL YOUR HOME IN 5 DAYS, for which I was the agent and editor, went on to become a longtime bestseller in the “for sale by owner” genre.

The book’s methodology was adapted from book publishers, who routinely auction various literary rights to the highest bidder.  I used the book’s method to auction my own home in Manhattan before moving to South Florida, much to the dismay of the real estate agents who serviced my co-op building!

As a buyer broker, I work with buyers from Boca to Jupiter, as well as chunks of Broward County (which is not yet on board with Listingbook). 

Why such a big territory?  Because buyers from other areas of the country and the rest of the world often want to see homes in various areas of South Florida before deciding where to buy.  Plus I enjoy getting to know so many different communities. I believe such diversity makes me a better real estate broker. 

As a listing broker, I was an “early adopter” of marketing homes online once I saw that the Internet was the future of selling homes.  That future has become now.

I still believe in open houses, yard signs and takeaway flyers.  But if you want your home advertised in the local newspaper, I’m not the right broker for you.  Buyers today find their next home on the Internet 90% of the time.  My main marketing job is to feature your home online, wherever those buyers are looking.

I have long been an ardent proponent of top quality photography and videography to market homes online effectively.  That’s probably the legacy of all those hours I spent as a kid in the basement darkroom with my father, who was a professional photographer and filmmaker. 

I’m also a great believer in well-written and informative property descriptions, no doubt a carryover from the many years I worked in New York book publishing, where copywriting was considered an art form.

But the main reason I put so much emphasis on photographic/video excellence and great property descriptions when marketing homes online is because that’s what buyers most want to see when they search the Internet for their next home.

      

Professional Affiliations

• National Association of Realtors
• Florida Association of Realtors
• Realtor Association of the Palm Beaches
• Regional Multiple Listing Service

Community Activities

• Board of Directors, West Boca Community Council
• Editor, www.WestBocaCC.com
• Chairperson, Governing Documents Committee, Lakes at Boca Raton HOA
• Editor, www.thelakesitenews.com